How is Luxury Shopping evolving for Chinese customers in a post-pandemic world? What is the role of the sales associate in luxury retail when Chinese customers can buy online? How can ‘sales ceremonies’ become memorable experiences in every channel?
Join this one-hour webinar to discover how to fully engage Chinese luxury customers and build an EPIC CX!
Grazia Grassi
Business Growth Leader
BVA Doxa
Massimo Carminati
Chinese Market Expert
Virginia Lau
APAC Director
DMS by BVA Mystery Shopping Unit
Ted Utoft
Chief Growth Officer
BVA Nudge Consulting – Global
Welcome & opening remarks
Grazia Grassi, Business Growth Leader, BVA Doxa
Luxury’s Customer Experience on Chinese digital networks
From Wechat to the blockchain (video)
Chineseness: tradition, heritage and creativity on the Chinese market today
Massimo Carminati, Chinese Market Expert
The role of sales associate in luxury retail when Chinese customer can buy online
Virginia Lau, APAC Director, DMS by BVA Mystery Shopping Unit
How to build an epic CX via selling ceremonies across channels
Ted Utoft, Chief Growth Officer, BVA Nudge Consulting – Global
Q&A & closing remarks
The future of luxury retail is hybrid
New Realities in Luxury Retail – Webinar
