深度了解中国顾客: 奢侈品购物的新领域

WHAT CHINESE CUSTOMERS WANT:

New Frontiers for Luxury Shopping

June 28th   10:00 – 11:00 a.m. CEST

About This Webinar 1

How is Luxury Shopping evolving for Chinese customers in a post-pandemic world? What is the role of the sales associate in luxury retail when Chinese customers can buy online? How can ‘sales ceremonies’ become memorable experiences in every channel?

Join this one-hour webinar to discover how to fully engage Chinese luxury customers and build an EPIC CX!

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Grazia Grassi 01

Grazia Grassi

Business Growth Leader

BVA Doxa

 

Carminati

Massimo Carminati

Chinese Market Expert

Virginia Lau

Virginia Lau

APAC Director

DMS by BVA Mystery Shopping Unit

Ted Utoft

Ted Utoft

Chief Growth Officer

BVA Nudge Consulting – Global

Risorsa 4

Welcome & opening remarks

Grazia Grassi, Business Growth Leader, BVA Doxa

Luxury’s Customer Experience on Chinese digital networks

From Wechat to the blockchain (video)

Chineseness: tradition, heritage and creativity on the Chinese market today

Massimo Carminati, Chinese Market Expert

The role of sales associate in luxury retail when Chinese customer can buy online

Virginia Lau, APAC Director, DMS by BVA Mystery Shopping Unit

How to build an epic CX via selling ceremonies across channels

Ted Utoft, Chief Growth Officer, BVA Nudge Consulting – Global

Q&A & closing remarks

The Future Of Luxury Retail Is Hybrid

The future of luxury retail is hybrid

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New Realities in Luxury Retail – Webinar

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