Kids Marketing Forum
L’unico evento italiano dedicato alle strategie di marketing per bambini e Genz
Convegni | Workshop | Networking | Business Meeting
L’unico evento italiano dedicato alle strategie di marketing per bambini e Genz
Convegni | Workshop | Networking | Business Meeting
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Kids Marketing Forum è un evento di
BVA Doxa Kids propone una nuova edizione della ricerca dedicata al mondo kids & teen e delle loro famiglie, una guida all’interpretazione delle evoluzioni che li coinvolgono. La ricerca di base #Junior è disponibile per una fotografia aggiornata dei comportamenti e delle passioni dei giovanissimi. L’offerta si arricchisce di workshop per affiancare le aziende nell’individuare percorsi di innovazione dei proprio prodotti e possibili collaborazioni.
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Le nostre ricerche “multiclient” offrono una visione ampia e articolata su abitudini, preferenze e consumi del target indagato. Con “Junior”, la prima ricerca in Italia sui 3-16enni, esploriamo la relazione di bambini e ragazzi con il mondo dei media e i loro consumi digitali. Junior esplora tutti i segmenti e mercati di riferimento per il target: cinema ed entertainment, libri e periodici, collezioni, giochi e videogame, attività sportive, alimentazione, attività creative, conoscenza e gradimento dei personaggi del mondo della fantasia, dello spettacolo, della musica, dello sport e di YouTube. Le informazioni di cui disponiamo costituiscono un ampio database informativo per ogni tipo di analisi di scenario e costituiscono una solida base per progetti ad hoc. In ambito qualitativo, adottiamo metodologie specifiche per comprendere i fenomeni nella loro interezza, adattandole e modellandole con cura in funzione dello sviluppo emotivo e cognitivo di bambini e ragazzi. Per informazioni e dettagli:
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