The advertising sector in 2020 will be worth just over 7 billion euros, the worst figure for at least 15 years: TV, Internet, Radio, Press, ...
The “New Italians” Observatory is a multi-client project carried out by BVA Doxa in collaboration with Etnocom.
The research focuses on immigrants living in Italy, and it is the most complete and in-depth analysis of the topic you can find on the market.
The 2020 study will be the 4th edition of the Observatory; the study provides companies with the detailed answers they are looking for in order to reach people of different ethnicities by understanding their values, opinions, and consumer behaviors.
Data collection: 1.500 personal interviews, with the support of cultural mediators
Date of interviews: September-October 2020
Availability of the report and output: Personalized report starting from November 2020
PLEASE NOTE: In order to include personalized questions in the questionnaire, requests need to be submitted by the end of August.
For more information or a personalized quote, please refer to: cristina.liverani@bva-doxa.com
