The “New Italians” Observatory is a multi-client project carried out by BVA Doxa in collaboration with Etnocom.
The research focuses on immigrants living in Italy, and it is the most complete and in-depth analysis of the topic you can find on the market.
The 2020 study will be the 4th edition of the Observatory; the study provides companies with the detailed answers they are looking for in order to reach people of different ethnicities by understanding their values, opinions, and consumer behaviors.
Data collection: 1.500 personal interviews, with the support of cultural mediators
Date of interviews: September-October 2020
Availability of the report and output: Personalized report starting from November 2020
PLEASE NOTE: In order to include personalized questions in the questionnaire, requests need to be submitted by the end of August.