In many cases, company management asks as simple as important questions: “How many know my brand?”; “Who buys my products?”; “What do they think of my brand?
What we do
BVA Doxa supports companies to provide accurate and reliable answers to these questions, with a Survey sharing service called Doxabus. It is a quantitative research tool based on a multi-client system, with interviews characterized by representative samples of the entire population and its subgroups.
It provides surveys conducted on a regular basis that guarantees not only the sharing of costs but also the exclusivity of the results and the customization in the various phases of the research.
Doxabus is a multi-channel tool: face-to-face, telephone, online and mobile based interviews.
Doxabus meets the need of individuals or families even if they belong to low penetration targets (e.g. mothers with children, recent buyers of a product, potential visitors to a country or a tourist destination, etc.). Doxabus can also be used successfully for:
incidence / segmentation study
brand consideration / preference / positioning
competitive context analysis
intention to buy and price sensitivity study
evaluation of concepts, testimonials, etc.
studies for legal problems (e.g. intellectual property)
investigations with media purposes (e.g. for communication agencies, press offices)
Why BVA Doxa
Because it offers:
personalized support despite the standardized basic methodology
availability of various data collection methods (CAPI, CATI, online) that can also be used in an integrated way within the same project
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