BVA Doxa traces a timely photograph of “new Italians”, i.e. foreigners with a regular status of stay or Italian acquired citizenship, who live and work permanently in Italy. This is a cultural and consumption analysis, as well as a useful tool to learn about a part of the population that is very segmented, of great value and social and business interest.
What we do
We draw the identikit of the “new Italians” of first and second generation: origin; permanence in Italy; socio-demographic profile
We take pictures of their habits and their purchase behavior
We analyze their digital activities
We identify and follow their use of traditional media
We carry out in-depth studies on specific ethnic groups
Why BVA Doxa
BVA Doxa has been tracing the profile of a very diverse segment of the population for years: the “new Italians” do not represent a single target, but many targets with many segmentations. Each with its own motivations, characteristics, levels of integration and so on. Only with an adequate representativeness of the sample and a flexible approach is it possible to describe correctly the “new Italians”.
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