KIDS & FAMILY

BVA Doxa has the most extensive experience in research in Italy on children aged 3-18 and their families. This is combined with the ability to provide advice on marketing and communication addressed to all companies that offer products and services aimed at this target.

What do we do

  • We support companies in the innovation process, by transforming market insights into unique product / service ideas and successful online and offline marketing and communication
  • We support clients in the development of projects aimed at increasing sales, managing partnerships and sponsorships, planning promotion and engagement activities
  • We help companies discover emerging trends, select the most suitable influencers for their brand, and plan events and communication campaigns
  • We support company functions in data analysis and interpretation of research results, offering ideas and identifying new business opportunities.
  • We identify new business opportunities, suggest new products and help companies develop them.

Families and children are facing a ‘unique’ period that is significantly impacting their habits and behaviors. NEW NORMAL KIDS aims at understanding how preferences and consumptions are being defined in the “new normal” for families and children aged 3 to 16.

New Normal Kids 2020

Why BVA Doxa

Our “multiclient” research offers a broad and articulated vision on habits, preferences and consumption of the target investigated. With “Kids”, the first research in Italy about 3-16 year olds, we explore the relationship of children and young people with the world of media and digital consumption: from TV to gaming, to the use of smartphones and tablets. “Kids” explores all the segments and markets for the target: cinema and entertainment, reading books and periodicals, collections, games and videogames, sports activities, food, creative activities, knowledge and appreciation of the characters from the world of fantasy, entertainment, music, sport and YouTube.

The information we have form a vast database for each type of scenario analysis and serve as a solid basis for ad hoc projects. In the qualitative field, we adopt specific methodologies to understand the phenomena in their entirety, by adapting and modeling them carefully according to the emotional and cognitive development of children and teenagers.

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