What CasaDoxa is?
CasaDoxa Observatory, grown year by year from 2018 thanks to Retail&Living business unit, is oriented to analyze from demand point of view the Living, or better whatever orbits around the home.
CasaDoxa, a multiclient product, consists in an annual survey on a national representative sample of 7.000 families and it’s enriched by specific surveys and recurring updates on occurring phenomena. CasaDoxa figures are a flawless compass to who wants to understand and anticipate Italians needs and necessities.
The Observatory goes cross sectors and can give directions about demand evolution on every business sectors orbiting around the home: furniture, consumer electronics, financial and insurance products, appliances, energy&utilities, media and entertainment, system and components, real estate, etc.
The data, that underline consolidated trends, are a very good starting point for ad hoc surveys, qualitative in-depth analysis, workshops helping to take decisions about the actions to define new product and services.
