Which are the changes occurred in the relationship between Italians and the home during the new normality we’re currently living?
How to reach an effortless home, easier and more comfortable, allowing us to have a better quality living?
How evolved perceptions and behaviors about smart home, wholesomeness and energy efficiency?
Who are the Italians planning to have home renovation activities? About which home sphere? Which role plays the government bonuses?
How much have changed key drivers and channels used to choose a new house to purchase?
To answer these questions and more other we will find out insights from CasaDoxa 2021, a true wealth full of figures, information and knowledge to anticipate and fulfill the desires coming from the new living&working at home.
Starting from this year the borders opened in Europe: by the end of March it will be launched the first edition of the Observatory (BVA Home) in France and then in UK (Voice of the Resident)
To subscribe and have more information about CasaDoxa 2021
CasaDoxa Observatory, grown year by year from 2018 thanks to Retail&Living business unit, is oriented to analyze from demand point of view the Living, or better whatever orbits around the home.
CasaDoxa, a multiclient product, consists in an annual survey on a national representative sample of 7.000 families and it’s enriched by specific surveys and recurring updates on occurring phenomena. CasaDoxa figures are a flawless compass to who wants to understand and anticipate Italians needs and necessities.
The Observatory goes cross sectors and can give directions about demand evolution on every business sectors orbiting around the home: furniture, consumer electronics, financial and insurance products, appliances, energy&utilities, media and entertainment, system and components, real estate, etc.
The data, that underline consolidated trends, are a very good starting point for ad hoc surveys, qualitative in-depth analysis, workshops helping to take decisions about the actions to define new product and services.
For more information you can also directly contact us
Politecnico – Osservatorio Internet of Things “Indagine sulla smart home” – Webinar
October 26, 2020
FEDERMOBILI – “È il momento di investire sulla casa” – 4° Convention nazionale
click on the image to scroll the slide
July 8, 2020
FIMAA – “Si riparte dalla casa!” – Webinar
June 25, 2020
CasaDoxa WEB TALK
The hub house: the real engine of recovery
Presentation of 3rd Edition CasaDoxa – National Observatory on Italians and the home
We apologize but for technical problems the video quality is not optimal and the speakers are not visible.
The interviews of CasaDoxa with the protagonists in the world of the home
Based on information collected through our CasaDoxa Observatory 2020, we asked two questions to some of the protagonists in the world of the home:
During these last few months, inside the home, there has been an acceleration of tendencies already underway. The home has become the focus of individual, social and work activities, and not for a single member of the family, but for everyone. None of us had ever lived contemporarily together with all family members concurrently doing different activities (working, playing, cooking, doing fitness, …) and for entire months at a time. The “all together passionately” has also shown us positive aspects, for example as technology has gone from “cold” to being lived and perceived as “warm” due to its usefulness and comfort. This is what we recorded with the CasaDoxa Observatory, and we continue to record in our weekly surveys. What about you and your company, from your specific observation point, what are you recording?
From our Observatory, we see there is a renewed desire to invest in the home, a real motivational “fire” which will continue to burn for many months to come and could involve important budgets for changes or renovations in the home, with immediate choices such as changing furniture or improving the thermal comfort, or larger TVs, and so on. What are your projects to welcome this motivational “fire” and to keep it alive?
Direttore Commerciale e Marketing – Casa.it
Customer Value Management Director – E.ON
Socio e Brand Ambassador – Facile Ristrutturare
Direttore Relazioni Esterne e Istituzionali – Fastweb
Amministratore Delegato – Gabetti Group
Country Customer & Consumer Insight – Ikea Group
Communication and Philanthropies Lead – Microsoft Italy
Emanuele De Longhi
Head of Marketing Home Appliances – Samsung Electronics Italia
May 21, 2020
Neolith “I nuovi bisogni dell’abitare” – Web Talk
November 11, 2020
Single Day 2020 – “Una fotografia dei single d’Italia”
By using this website you consent to their use.