Italians and home Observatory

CasaDoxa new edition is starting soon!

One Pager Casadoxa Definitiva

Which are the changes occurred in the relationship between Italians and the home during the new normality we’re currently living?

How to reach an effortless home, easier and more comfortable, allowing us to have a better quality living?

How evolved perceptions and behaviors about smart home, wholesomeness and energy efficiency?

Who are the Italians planning to have home renovation activities? About which home sphere? Which role plays the government bonuses?

How much have changed key drivers and channels used to choose a new house to purchase?

To answer these questions and more other we will find out insights from CasaDoxa 2021, a true wealth full of figures, information and knowledge to anticipate and fulfill the desires coming from the new living&working at home.

Starting from this year the borders opened in Europe: by the end of March it will be launched the first edition of the Observatory (BVA Home) in France and then in UK (Voice of the Resident)

To subscribe and have more information about CasaDoxa 2021

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What CasaDoxa is?

CasaDoxa Observatory, grown year by year from 2018 thanks to Retail&Living business unit, is oriented to analyze from demand point of view the Living, or better whatever orbits around the home.

CasaDoxa, a multiclient product, consists in an annual survey on a national  representative sample of 7.000 families and it’s enriched by specific surveys and recurring updates on occurring phenomena. CasaDoxa figures are a flawless compass to who wants to understand and anticipate Italians needs and necessities.

The Observatory goes cross sectors and can give directions about demand evolution on every business sectors orbiting around the home: furniture, consumer electronics, financial and insurance products, appliances, energy&utilities, media and entertainment, system and components, real estate, etc.

The data, that underline consolidated trends, are a very good starting point for ad hoc surveys, qualitative in-depth analysis, workshops helping to take decisions about the actions to define new product and services.

For more information you can also directly contact us

Paola Caniglia, Head Of Bu Retail In Bva Doxa

Paola Caniglia

Head of BU Retail&Living

Andrea Tozzi, Research Manager In Bva Doxa

Andrea Tozzi

Senior Research Manager
+39 338 9313316

CasaDoxa’s participation in conferences, workshops, webinars and events

January 27-29, 2021

Klimahouse – Luce e Rumore: due nuovi elementi per un’edilizia di qualità – Data Room & Talk

link to the event click here

January 19, 2021

Politecnico – Osservatorio Internet of Things “Indagine sulla smart home” – Webinar

October 26, 2020

FEDERMOBILI – “È il momento di investire sulla casa” – 4° Convention nazionale

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July 8, 2020

FIMAA – “Si riparte dalla casa!” – Webinar

Webinar Fimaa Milomb Dell 8 Luglio 2020 1

June 25, 2020


The hub house: the real engine of recovery

Presentation of 3rd Edition CasaDoxa – National Observatory on Italians and the home

Webinar 1

We apologize but for technical problems the video quality is not optimal and the speakers are not visible.

The interviews of CasaDoxa with the protagonists in the world of the home

Based on information collected through our CasaDoxa Observatory 2020, we asked two questions to some of the protagonists in the world of the home:

  1. During these last few months, inside the home, there has been an acceleration of tendencies already underway. The home has become the focus of individual, social and work activities, and not for a single member of the family, but for everyone. None of us had ever lived contemporarily together with all family members concurrently doing different activities (working, playing, cooking, doing fitness, …) and for entire months at a time. The “all together passionately” has also shown us positive aspects, for example as technology has gone from “cold” to being lived and perceived as “warm” due to its usefulness and comfort. This is what we recorded with the CasaDoxa Observatory, and we continue to record in our weekly surveys. What about you and your company, from your specific observation point, what are you recording?
  2. From our Observatory, we see there is a renewed desire to invest in the home, a real motivational “fire” which will continue to burn for many months to come and could involve important budgets for changes or renovations in the home, with immediate choices such as changing furniture or improving the thermal comfort, or larger TVs, and so on. What are your projects to welcome this motivational “fire” and to keep it alive?
Casadoxa 2020 Thumb Video

Mario Franci

Direttore Commerciale e Marketing –

Casadoxa 2020 Thumb Video

Alberto Comunello

Customer Value Management Director – E.ON

Casadoxa 2020 Thumb Video

Alberto Vanin

Socio e Brand Ambassador – Facile Ristrutturare

Casadoxa 2020 Thumb Video

Sergio Scalpelli

Direttore Relazioni Esterne e Istituzionali – Fastweb

Casadoxa 2020 Thumb Video

Roberto Busso

Amministratore Delegato – Gabetti Group

Casadoxa 2020 Thumb Video

Edoardo Posani

Country Customer & Consumer Insight – Ikea Group

Casadoxa 2020 Thumb Video

Chiara Mizzi

Communication and Philanthropies Lead – Microsoft Italy

Casadoxa 2020 Thumb Video

Emanuele De Longhi

Head of Marketing Home Appliances – Samsung Electronics Italia

May 21, 2020

Neolith “I nuovi bisogni dell’abitare” – Web Talk


November 11, 2020

Single Day 2020 – “Una fotografia dei single d’Italia”

Consult the research: click here

October 19, 2020

SIGEST – “Residenziale a Milano” – Studio annuale

Consult the research: click here

June 29, 2020

INNOVABILITY INSIGHTS by Future Building – “Soluzioni innovative per lo smart working e lo smart workplace”

February 6, 2020

CDV – Proptech e Vendite immobiliari. “Esigenze e aspettative del consumatore immobiliare” – Convegno

January 22, 2020

Politecnico – Osservatorio Internet of Things “Indagine sulla smart home” – Convegno

November 29, 2019

45° Congresso Nazionale Geometri – “Gli italiani e la salubrità della casa” – Convegno

November 27, 2019

Home Insurance: dai bisogni ai target – Workshop

October 22, 2019

AGIDI “Proptech è: ridefinire il processo di vendita” – Convegno

September 19, 2019

Gruppo Tecniche Nuove – Edificio Salubre: “La percezione del valore della sostenibilità in edilizia” – Convegno

March 28, 2019

CDV: Il mercato delle locazioni residenziali “L’identikit dei nuovi inquilini chi affitta, dove e perché” – Convegno

February 13, 2019

CDV: Il Marketing nel Real EstateLa casa a ciclo continuo: come cambiano stili e funzioni dell’abitare” – Convegno

January 22, 2019

Politecnico – Osservatorio Internet of Things “Indagine sulla smart home” – Convegno

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