On 14th of July, during our Web Talk “Living trends: opportunities and inspirations” structured in 3 sessions: Habitat, Comfort, Solutions, we presented some of the main evidence emerged from the 4th edition of CasaDoxa Observatory. More than 300 people representing more than 100 companies attended to the event.
Which are the changes occurred in the relationship between Italians and the home during the new normality we’re currently living?
How to reach an effortless home, easier and more comfortable, allowing us to have a better quality living?
How evolved perceptions and behaviors about smart home, wholesomeness and energy efficiency?
Who are the Italians planning to have home renovation activities? About which home sphere? Which role plays the government bonuses?
How much have changed key drivers and channels used to choose a new house to purchase?
To answer these questions and more other we will find out insights from CasaDoxa 2021, a true wealth full of figures, information and knowledge to anticipate and fulfill the desires coming from the new living&working at home.
Starting from this year, CasaDoxa has started its path within Europe: the first edition of the Observatory has already been conducted in France (BVA Home) and next Autumn it will be performed in the UK (Voice of the Resident)
What CasaDoxa is?
CasaDoxa Observatory, grown year by year from 2018 thanks to Retail&Living business unit, is oriented to analyze from demand point of view the Living, or better whatever orbits around the home.
CasaDoxa, a multiclient product, consists in an annual survey on a national representative sample of 7.000 families and it’s enriched by specific surveys and recurring updates on occurring phenomena. CasaDoxa figures are a flawless compass to who wants to understand and anticipate Italians needs and necessities.
The Observatory goes cross sectors and can give directions about demand evolution on every business sectors orbiting around the home: furniture, consumer electronics, financial and insurance products, appliances, energy&utilities, media and entertainment, system and components, real estate, etc.
The data, that underline consolidated trends, are a very good starting point for ad hoc surveys, qualitative in-depth analysis, workshops helping to take decisions about the actions to define new product and services.
For more information you can also directly contact us