Italians and home Observatory


Casadoxa 220721 07 08 23 Lu 2021

On 14th of July, during our Web Talk “Living trends: opportunities and inspirations” structured in 3 sessions: Habitat, Comfort, Solutions, we presented some of the main evidence emerged from the 4th edition of CasaDoxa Observatory. More than 300 people representing more than 100 companies attended to the event.

Click below to see the event!

Video Talk Casa Doxa

For more information on CasaDoxa

CasaDoxa 2021

Which are the changes occurred in the relationship between Italians and the home during the new normality we’re currently living?

How to reach an effortless home, easier and more comfortable, allowing us to have a better quality living?

How evolved perceptions and behaviors about smart home, wholesomeness and energy efficiency?

Who are the Italians planning to have home renovation activities? About which home sphere? Which role plays the government bonuses?

How much have changed key drivers and channels used to choose a new house to purchase?

To answer these questions and more other we will find out insights from CasaDoxa 2021, a true wealth full of figures, information and knowledge to anticipate and fulfill the desires coming from the new living&working at home.

Starting from this year, CasaDoxa has started its path within Europe: the first edition of the Observatory has already been conducted in France (BVA Home) and next Autumn it will be performed in the UK (Voice of the Resident)

What CasaDoxa is?

CasaDoxa Observatory, grown year by year from 2018 thanks to Retail&Living business unit, is oriented to analyze from demand point of view the Living, or better whatever orbits around the home.

CasaDoxa, a multiclient product, consists in an annual survey on a national  representative sample of 7.000 families and it’s enriched by specific surveys and recurring updates on occurring phenomena. CasaDoxa figures are a flawless compass to who wants to understand and anticipate Italians needs and necessities.

The Observatory goes cross sectors and can give directions about demand evolution on every business sectors orbiting around the home: furniture, consumer electronics, financial and insurance products, appliances, energy&utilities, media and entertainment, system and components, real estate, etc.

The data, that underline consolidated trends, are a very good starting point for ad hoc surveys, qualitative in-depth analysis, workshops helping to take decisions about the actions to define new product and services.

For more information you can also directly contact us

Paola Caniglia, Head Of Bu Retail In Bva Doxa

Paola Caniglia

Head of BU Retail&Living

Andrea Tozzi, Research Manager In Bva Doxa

Andrea Tozzi

Senior Research Manager
+39 338 9313316

CasaDoxa’s participation in conferences, workshops, webinars and events

May 5, 2021 – Webinar

Homi: il futuro degli stili di vita – Sostenibilità, quotidianità e consumi

link all’evento clicca qui

January 27-29, 2021

Klimahouse – Luce e Rumore: due nuovi elementi per un’edilizia di qualità – Data Room & Talk

link to the event click here

January 19, 2021

Politecnico – Osservatorio Internet of Things “Indagine sulla smart home” – Webinar

October 26, 2020

FEDERMOBILI – “È il momento di investire sulla casa” – 4° Convention nazionale

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July 8, 2020

FIMAA – “Si riparte dalla casa!” – Webinar

Webinar Fimaa Milomb Dell 8 Luglio 2020 1

June 25, 2020


The hub house: the real engine of recovery

Presentation of 3rd Edition CasaDoxa – National Observatory on Italians and the home

Webinar 1

We apologize but for technical problems the video quality is not optimal and the speakers are not visible.

May 21, 2020

Neolith “I nuovi bisogni dell’abitare” – Web Talk


November 11, 2020

Single Day 2020 – “Una fotografia dei single d’Italia”

Consult the research: click here

October 19, 2020

SIGEST – “Residenziale a Milano” – Studio annuale

Consult the research: click here

June 29, 2020

INNOVABILITY INSIGHTS by Future Building – “Soluzioni innovative per lo smart working e lo smart workplace”

February 6, 2020

CDV – Proptech e Vendite immobiliari. “Esigenze e aspettative del consumatore immobiliare” – Convegno

January 22, 2020

Politecnico – Osservatorio Internet of Things “Indagine sulla smart home” – Convegno

November 29, 2019

45° Congresso Nazionale Geometri – “Gli italiani e la salubrità della casa” – Convegno

November 27, 2019

Home Insurance: dai bisogni ai target – Workshop

October 22, 2019

AGIDI “Proptech è: ridefinire il processo di vendita” – Convegno

September 19, 2019

Gruppo Tecniche Nuove – Edificio Salubre: “La percezione del valore della sostenibilità in edilizia” – Convegno

March 28, 2019

CDV: Il mercato delle locazioni residenziali “L’identikit dei nuovi inquilini chi affitta, dove e perché” – Convegno

February 13, 2019

CDV: Il Marketing nel Real EstateLa casa a ciclo continuo: come cambiano stili e funzioni dell’abitare” – Convegno

January 22, 2019

Politecnico – Osservatorio Internet of Things “Indagine sulla smart home” – Convegno

click on the image to scroll the slide

For more information on CasaDoxa