The research conducted by BVA Doxa presented during the conference "Internet advertising overcomes the TV collection and drives the recovery" of the Internet Media Observatory promoted by the School of Management...
Because of COVID-19 we have lost many certainties and, if before the pandemic routine was often underestimated, today we realize how “fantastic” normality was instead...
In 2019, Italians' spending on digital content was close to 1.8 billion euros, which marked an increase of 20% compared to the previous year. Gaming is the most significant consumers’ spending in...
Podcasts have arrived in Italy as well: among the 90% of digital Italians who know Podcasts, 39% say they know them well and, within them, the share of frequent listeners (listening daily or at least once..
Since March 2020, when the health emergency hit Italy and the rest of the world, BVA Doxa conducted a continuous investigation on the main impacts of the spread of COVID-19 on the Italian...
The advertising sector in 2020 will be worth just over 7 billion euros, the worst figure for at least 15 years: TV, Internet, Radio, Press, and Out of Home will suffer a double-digit drop...
