The Second-Hand Economy in 2020 is worth € 23 billion, equal to 1.4% of Italian GDP and online, which continues to grow, accounts for 46%, or € 10.8 billion. 54% of Italians bought...
A year has passed since the Covid19 emergency outbreak, and it is even clearer now how the pandemic radically changed relations also within the health sector. When it comes to Italian pharmacy...
The importance of the customer experience and the positive implications for a company are now well-known and recognized. However, only a few are able to provide truly meaningful and memorable...
During the latest wave of the European Opinion Tracker, the study conducted by BVA Doxa with the contribution of the international experts of the BVA Group, a focus was placed on the shopper decision tree...
Brand reputation and consumer initiatives are increasingly more decisive factors in choosing a brand. The relationship with consumers is fundamental: 83% of Italians, in fact, are subscribers of a loyalty program.
During the lockdown in March, we had the opportunity to collaborate with Reckitt Benckiser and Napisan on the success of the Hygiene Together initiative (https://www.igieneinsieme.it/)...
Doxa with the BVA Group Nudge Unit launches a cutting-edge approach to improve the performance of companies and institutions by integrating behavioral sciences into marketing strategies...
