The research conducted by BVA Doxa presented during the conference "Internet advertising overcomes the TV collection and drives the recovery" of the Internet Media Observatory promoted by the School of Management...
WIN International, the world’s leading association in market research and polling which BVA Doxa is part of, has published the Annual WIN World Survey (WWS – 2020) exploring the views and beliefs...
The pandemic undermines old habits and opens up new forms of mobility and young people between 18 and 25 are the ones most willing to completely change their habits. Sharing is no longer frightening...
Because of COVID-19 we have lost many certainties and, if before the pandemic routine was often underestimated, today we realize how “fantastic” normality was instead...
In 2019, Italians' spending on digital content was close to 1.8 billion euros, which marked an increase of 20% compared to the previous year. Gaming is the most significant consumers’ spending in...
BVA Doxa and Salesforce present “Phygital Shopping Experience: an opportunity for retailers to increase loyalty and sales”, the first retail research on Italian customers’ phygital shopping experiences.
Italian Government developed an app, IMMUNI, which aims at tracing human contacts and possible COVID-19 infections: 95% of Italians have already...
About 34 million Italians access the Internet using smartphones or tablets, spending on their devices an average of 2 hours a day. 56% of mobile surfers use smartphones for online shopping and...
In 2019, 68% of Italian consumers proved to be familiar with the expression "smart home" (+ 9% compared to 2018). The share of people who own smart objects in their homes is in line with 2018
Il 30% dei genitori italiani ammette di non avere adeguate competenze sulle tematiche dell’online, in particolare su cyberbullismo, incitazione al suicidio, autolesionismo, hate speech e sextortion...
