The Second-Hand Economy in 2020 is worth € 23 billion, equal to 1.4% of Italian GDP and online, which continues to grow, accounts for 46%, or € 10.8 billion. 54% of Italians bought...
Pizza, pasta and typical specialties of the Italian tradition are the dishes that most bring us to a good mood at the table. This was revealed by a BVA Doxa research conducted for Deliveroo...
During the latest wave of the European Opinion Tracker, the study conducted by BVA Doxa with the contribution of the international experts of the BVA Group, a focus was placed on the shopper decision tree...
Italian children and teenagers have the correct habit of having an afternoon snack: 99%, in fact, indulge in an afternoon snack, frequently alternating between sweet and savory...
Brand reputation and consumer initiatives are increasingly more decisive factors in choosing a brand. The relationship with consumers is fundamental: 83% of Italians, in fact, are subscribers of a loyalty program.
As Europe enters a second wave of lockdowns aimed at slowing the spread of COVID-19 and vaccine success hits the news, an understanding of public perceptions in this fast changing environment is more important than ever.
It’s good, it’s healthy, it’s rewarding. Pasta is truly a guarantee on Italian tables and during the lockdown it represented the “comfort food” par excellence. Indeed, 6 out of 10 Italians eat pasta every day...
In 2019, 55% of Italians declared that they had not made any donations in the previous 12 months, a figure up by 4 percentage points compared to 2018. In this context, the downward trend involved...
BVA Doxa and Salesforce present “Phygital Shopping Experience: an opportunity for retailers to increase loyalty and sales”, the first retail research on Italian customers’ phygital shopping experiences.
The crisis brought by the Covid-19 emergency has also impacted Italians' purchases of wellness products and services. In fact, last year, its total value was 37 billion euros, which marks a decrease of 14%...
