During the latest wave of the European Opinion Tracker, the study conducted by BVA Doxa with the contribution of the international experts of the BVA Group, a focus was placed on the shopper decision tree...
Italian children and teenagers have the correct habit of having an afternoon snack: 99%, in fact, indulge in an afternoon snack, frequently alternating between sweet and savory...
Brand reputation and consumer initiatives are increasingly more decisive factors in choosing a brand. The relationship with consumers is fundamental: 83% of Italians, in fact, are subscribers of a loyalty program.
As Europe enters a second wave of lockdowns aimed at slowing the spread of COVID-19 and vaccine success hits the news, an understanding of public perceptions in this fast changing environment is more important than ever.
It’s good, it’s healthy, it’s rewarding. Pasta is truly a guarantee on Italian tables and during the lockdown it represented the “comfort food” par excellence. Indeed, 6 out of 10 Italians eat pasta every day...
The crisis brought by the Covid-19 emergency has also impacted Italians' purchases of wellness products and services. In fact, last year, its total value was 37 billion euros, which marks a decrease of 14%...
Since March 2020, when the health emergency hit Italy and the rest of the world, BVA Doxa conducted a continuous investigation on the main impacts of the spread of COVID-19 on the Italian...
How can we recognize and adapt to innovation while keeping up with the times and with the revolution brought by the COVID-19 emergency? You can find the answers to this question and...
The majority of Italians highly evaluate innovation in the food industry: 76% believe innovation is important and one out of four consumers believe it is very important. Innovation is also...
During the Covid-19 emergency almost half of the active population continues to work, and smart workers are now getting used to these new ways of working...