A BVA Doxa research for Virtuo shed light on the relationship between Milan citizens and their car: the shift towards sustainable mobility has to deal ...
Pizza, pasta and typical specialties of the Italian tradition are the dishes that most bring us to a good mood at the table. This was revealed by a BVA Doxa research conducted for Deliveroo, on a national representative sample of the population made of 1,000 people between 18 and 74 years of age. From the research, conducted on the occasion of the International Day of Laughter, it emerges that for 7 out of 10 Italians, the table is a place of joy. Favorite laughter companions are family members, especially for older adults. Millennials love the company of friends and the youngest ones just need a pizza and a chat… and laughter is guaranteed.
On the occasion of the International Day of Laughter which is celebrated on Sunday 2 May, BVA Doxa conducted a research* on the relationship between laughter and the table for Deliveroo, the leading online food delivery platform, investigating curiosities and aspects related to conviviality of food. From the research it emerges that, for 7 out of 10 Italians, the moment of eating around a table represents a fixed appointment where one can be carried away by joy and good humor. And traditional Italian specialties, such as pizza and pasta, are the dishes that most often accompany and arouse a smile.
LAUGHING AT DINNER: PIZZA AND PASTA AMONG THE TOP PREFERENCES – If you are looking for a good mood and cheerfulness at the table, the choice can only fall on pizza, pasta and traditional Italian specialties. According to what emerges from the research, for 74% prefer these dishes more than others, when it comes to have “a good laugh” while eating. In second place, sweets with 36% of the votes, particularly appreciated by women (40%). Street food (35%), which is very popular among millennials, and fast food, such as hamburgers, chips and fried chicken (33%), which among the youngest (18-24 years) come close to 50 % of preferences.
FAMILY, FRIENDS OR CHAT: THE PREFERRED COMPANY – For almost 60% of the preferences, the best company to laugh with at the table are family members. This is particularly stated by adults between 64 and 75 years of age. Friends follow with 50% of the votes: few but good, but able to ensure laughter, especially for millennials (62% in the 25-34 age group).
But it doesn’t mean that even if you can’t be physically together, you can’t laugh. And this is especially true for the youngest. For 39% of the preferences of respondents between 18 and 24 years old, in fact, people laugh even while eating during a pizza-based evening at home, while chatting with friends or watching a football match or an event on TV. Almost 25% then confess to laughing even during romantic dinners in the company of their partner, while 18% also happens when they are enjoying dinner alone in front of the TV.
