Consumer and Buyer Experience 2013

Si è svolto lo scorso 7 Novembre 2013 l’evento Assirm Consumer and Buyer Experience 2013 a Milano.

clara salmeri doxa

Clara Salmeri (nella foto), Qualitative Research Manager di Doxa, insieme a Pietro Parente di Telecom, sono stati premiati per il miglior intervento del convegno per l’innovatività del contenuto e la rilevanza applicativa al marketing del tema trattato.

Questa la presentazione completa.

Customer Experience: il percorso emozionale tra le aziende e i consumatori on line e off line from Doxa

Gli italiani e il “Phygital” l’ibridazione online-offline nuova prospettiva per un retail epic

Consumi, Hi-Tech, Lifestyle

BVA Doxa e Salesforce presentano “Phygital Shopping Experience: opportunità per i retailers per incrementare loyalty e sales”, la prima ricerca in ambito retail sulle esperienze ...

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Consumer and Buyer Experience 2013

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